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word selection
Keyword placement
Keyword frequency
Links & architecture
Site statistics
Keyword Selection
Of basic magnitude is selecting the best keywords for your manufacture and the keywords you deem your latent customers will use to find you. Selecting the right keywords requires research.
Look at your company's published substances. What words do you use over and over? When you talk to new and present customers on the phone,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], what questions do they frequently ask and what words do they use? Ask your current customers how they would find you on the Internet. Then work to the major search engines and directories. Type in the keywords you ambition to use. Study the source code of the web sites that appeared in the top 20. Look at how your opponents ranked in a search query. Adjust your keyword selection whereupon.
Keyword placement
Of equal importance is keyword placement on individual pages. The text in your title tag is 1 the maximum important ingredients for ranking well in search engines. The text in your titles should be descriptive, using the words and lingo in your industry, and should accurately reflect the contents of every web page.
For optimum search engine situations, your keywords need to appear at the altitude of your web pages. Thus, before you chart your web page, query yourself if you (or your web designer) have strategically placed your keywords within your title tags, meta-tags, headings, graphic images, and the first paragraph within your body label. If not, you might need to rethink your site devise.
Keyword Frequency
What is important apt both the search engines and your target audience is keyword frequency and keyword prominence. Designing and coding your site with keywords in the right locations and the right frequency is an art fashion. Keywords need apt appear frequently aboard your web pages,[link widoczny dla zalogowanych], but whether they appear too frequently, your site ambition be penalized for word stacking (too understood for "spamming the index") alternatively could be cleared permanently from the index.
Also, some search engines bypass meta-tags. Thus, if you have included your keywords in your meta-tags but have not placed them somewhere,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], you have missed a big target audience, is AOL consumers. Sites with skeletons have problems being indexed well because there is little chance otherwise to include increased text with keywords.
Very, very few web sites can obtain in the Top 10 of entire the major search engines (AltaVista, FAST Search, HotBot, Google, Lycos, Teoma) without spamming. We cannot emphasize this enough: if you hire anybody (a submission service, an individual, an online improvement service, etc.) to do the services we fair narrated, they need to have HTML and design experience, online marketing, and wonderful copy manuscript capabilities. You do not want your web site to be permanently banned from a search engine or directory deserving to stupidity or lack of experience. Furthermore, submission services usually do equitable that: submit. Many do not perform keyword research, the HTML coding, and duplicate writing needful to get a site optimally placed within the search engines. Ask a lot of questions before handing over anybody money.
Links & site architecture
Placing keywords throughout your web pages is needless as a search engine marketing tactics if the search engine spiders are incapable to disc the text on your web pages. Therefore, all have a correlate structure (also known as a site map) on your site that the search engine spiders can follow. Oftentimes, this means having 2 forms of navigation on your site: one that your target audience prefers, and one for the search engines.
Site Statistics
For the first few months after you have your web site submitted to the major search engines and directories, you ought see a jump in vehicle. If you see by your site reports with your guest statistics, which ought do frequently, you will look while the search engines s