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g before the winter's holiday bargains, retailers cross the country were trying to lure shoppers with unique, new strategies. This is also your cue to take advantage of the valuable years of research that's already been done by altitude retailers, and apply innovative "packaging" to your business to drive more results your way.
It doesn't stuff whether your business offers a product or a service; the goal namely to gift-wrap your products or services to some extent that ambition chance a valuable gift to your consumers. And who doesn't like invaluable gifts? The goal namely to fine-tune successful strategies to fit your unique business.
5 Fast Ways to Attract More Business And Keeping Customers Coming Year-Round
1. Think Gift Certificates.
Gift certificates are a rapid, low-cost direction to translate your affair into a gift, be it a two-week workshop,[link widoczny dla zalogowanych], a free consultation, a defined discount on your productions alternatively services—you name it! The National Retail Federation's 2007 Holiday Consumer Survey reported that 54 percentage of purchasers ambitioned to receive a gift card as a holiday gift. Why no offer gift cards as other holidays, alternatively during your business's anniversary, alternatively once a month?
2. Think Add-Ons.
Offer a valuable add-on to your product or services. Offer a content-rich CD as a free gift with your consultation, workshop or product. Add a free subscription to your paid newsletter. Add on one free week of services for every 5 paid weeks of services. Add a complementary product free with each product sold. For more instant results, multiplication a "limited period merely" availability of your add-ons. To steer buyers and clients to your business year-round, build a calendar of "special" offers with add-ons. One double a year? One each month? Visit my website by to study how I complement the services within my business with add-ons such as a content-rich CD, a personal consultation, a mini-course, and other services that are packed as a free gift to sponsors or participants in my workshops, seminars, and other services.
3. Think Partnerships.
To make your product or service distinctive, think a partnership with a complementary (not competing) business to really set yourself apart from similar businesses in your field. Airlines partner with recess destinations Resort hotels partner with cooking schools. Banks partner with community events or popular charities. Partner your product with a service. Partner your service with a nearby restaurant, hostel, spa, publishing service, regional charity or complementary service.
4. Think Luxury.
If a gift is a elegance, then think "luxury" as your shrieking card to drive clients to your business. Mobile spas are being queried to invest an on-site or off-site surplus to services and product-providers. Incentives such as hotel stays creature offered to employees of companies also can be offered to clients. Offer a gift of gourmet coffee at your location of business and add one more gift of a package of gourmet coffee clients can take with them.
5. Think Long-Term.
To reserve driving customers to your business year-round, think of marketing strategies that will result in customer loyalty. Don't just think Christmas. Think seasonal to mart add-ons and partnership packages as a chronic "gift" strategy that will tie in by the expression of your movement and the packaging of what you offer to fall, winter,[link widoczny dla zalogowanych], spring, and summer.