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0420dmnmhu

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The first question an editor will ask when they receive a news release is 'why have they sent this to me?' Press releases have to overcome the 'so what?' barrier. If the editor reads it and thinks 'so what?' it will be filed in the wastepaper basket. To increase your chances of getting press coverage your news release, whether destined for online or print publication, needs to be newsworthy and concise.
National papers are notoriously hard to penetrate. They work to tight deadlines and only want hard news. They are just not interested in small,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], soft stories. They want takeovers and