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Wysłany: Sob 9:52, 21 Maj 2011 Temat postu: cheap gucci belts Marketing Tips for Businesses Lo |
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Become a Credible Resource
In order for you to be perceived as a resource you need to enlighten the media and other organizations on what expertise you have and how that can benefit their audience. The first step is to develop a concise, professional bio that showcases your expertise, industry involvement and community. Then you need to determine which organizations might benefit from hearing you speak and find the right approach to appear on their agenda in the coming year. You can request speaking engagements at community organizations or talking to the local media
How do you stand out and make an impact in today’s crowded business marketplace? It used to be that each city had one newspaper and three news programs to choose from. In the age of advanced technology, there are so many vehicles for people to get their news, learn about their community and hear about companies they want to do business with, that it is difficult to break through the clutter.
What can you provide to past and current clients to keep them interested in what you have to say?
What tactics are your competitors using to put the spotlight on their company?
How do you do business differently and better than anyone else?
You need to capture the attention of your key audiences, early and often, yet not in a pushy, salesman manner. You need to connect with them on their life and passions and fulfill their needs, not wasting one minute of the limited time they have available.
In order to develop an effective marketing campaign, you need to consider the following:
Who is your ideal client and where do they get their news?
It is difficult for any company to take a step back and promote themselves. Many companies rely on outside help to develop new ideas or revise the content they currently have on their Web site.
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Public relations and marketing are not just about sending a press release to the media. It is your relationship with all publics that interact with your company. It is your virtual and in-person reputation. Public relations is your presence as a member of your community, a leader in your industry, a resource that can be relied upon and a company worth doing business with.
Your Web site is Your Calling Card
“A picture is worth a 1,000 words” and a poorly designed [link widoczny dla zalogowanych], hard-to-understand Web site can be barrier in potential clients contacting you. Your Web site needs to concisely explain what you do and why you are qualified to do it. In order to do this, you need to review competitor Web sites to find out how they are positioning their company. You then need to find your niche and communicate how you are better to the same audience.
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